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King Charles’s Charity Announces New Partnership With Chanel

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Last year, King Charles’s charity launched its second fashion collection in collaboration with Net-a-Porter and Yoox. And now, the same charity has announced another partnership within the fashion world, this time with French fashion house Chanel.

The Prince’s Foundation, which was founded by Charles when he was a Prince, has joined forces with Chanel to announce a new Métiers d’art education program. Also in partnership with Paris gallery and creative space le19M, the program is a 24-week embroidery course “designed to challenge and develop creative practice with a focus on skill development and refinement.” It is being taught as a residential course at the King’s Gloucestershire residence, Highgrove, in the newly-established Chanel Métiers d’art Training Atelier. Students began their lessons in January and are focusing on hand embroidery and beading skills. Métiers d’art roughly translates as “art professions” and is also the name for an annual collection Chanel holds.

“Building on The Prince’s Foundation’s excellence in education and training in fashion and textiles, this partnership with a global industry leader in Chanel is incredibly exciting for everyone associated with our charity,” director of The Prince’s Foundation, Emily Cherrington, said. “We are hopeful that, by allying our passion for sustainability and craft with the culture and expertise of Chanel and le19M, we will equip students with a wide range of creative and practical skills, geared towards high-end atelier studio practice.”

Students of The Prince’s Foundation at The Chanel Métiers d’Arts Training Atelier at Highgrove.

Leanne Punshon, Little Bird Photography

Bruno Pavlovsky, President of Chanel SAS and President of le19M, said he was “delighted” to be embarking on the partnership. “Our longstanding vision has been to nurture and develop the specialist skills of the Métiers d’art in order to recruit, train and transmit their savoir-faire to the next generation,” he said.

In November, Town & Country visited Dumfires House in Scotland for the unveiling of a fashion collection in partnership with Net-a-Porter and Yoox. The collection was inspired by Highgrove Gardens and designed by eight students through the Modern Artisan training program in conjunction with The Prince’s Foundation. This followed the launch of an initial collection, in 2020, which saw then Prince Charles collaborate with the high-end fashion retailer for the first time.

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Contributing Editor

Town & Country Contributing Editor Victoria Murphy has reported on the British Royal Family since 2010. She has interviewed Prince Harry and has travelled the world covering several royal tours. She is a frequent contributor to Good Morning America. Victoria authored Town & Country book The Queen: A Life in Pictures, released in 2021. 

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