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Union warns alcohol advertising ban will impact jobs and investment

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The call comes from the GMB union, which represents thousands of workers in brewing, whisky, and spirits across Scotland, as the government’s Alcohol Advertising and Promotion consultation closes. The union said there are workforce concerns about the unintended consequences of reduced sales on existing employment levels across the sector.

“While the consultation is well intentioned, an alcohol advertising ban will inevitably be detrimental to jobs across the sector and its supply chains. And in a cost-of-living crisis, workers in the real-world shouldn’t pay the price for the unintended consequences of decisions taken within the Holyrood bubble,” ​said ​GMB Scotland Organiser David Hume warned.

“Let’s be clear, the sector is a fundamental pillar of our economy and the jewel in the crown of our highly valuable food and drink sector – we cannot do without it.

“That’s why GMB is urging Ministers to scrap their proposals and work with employers and unions to bring forward a National Strategy to support the sector rather than restrict it.”

Throw out proposals

The beer sector has also opposed the plans with the leading trade association for the sector  urging the next First Minister to ‘throw-out’ the proposals on alcohol advertising. 

“This poorly conceived consultation was entirely unbalanced, at odds with wider Government goals and policies, and refused to acknowledge the economic, social, historic, and cultural importance of the brewing, distilling and hospitality sector,” ​said ​Emma McClarkin OBE, ceo of the Scottish Beer & Pub Association, said:  

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