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Who are Scotland’s top social media influencers?



Scotland’s top social media influencers are to be recognised at an awards ceremony in Glasgow.

The Scottish Influencer Awards has confirmed a shortlist of 65 nominees across 15 categories including beauty, travel, inspiration and sport.

Among them are the likes of Maddie Hill a 22-year-old from Orkney who shares creative make-up tips and celebrity look-a-like makeovers with her 880k followers.

Nominated in the sport category is Zander Murray, who made history as the first male Scottish senior player to come out as gay, just weeks after announcing his retirement at the end of the season.


Scottish geologist, Luisa Hendry, who shares her passion for rocks with her 232k followers has been shortlisted in the “Inspiration” category.

She is nominated alongside photographer and dancer, Dylan Lombard, who’s work aims to raise awards for people living with MDP syndrome.

Lombard, known as @be_yourself_dylan to his 400k followers, has become a champion of UK charity Changing Faces which supports those living with facial or body differences.

Finlay Thomas, know as The Kilted Yogi, has been nominated in the “Health and Wellness” category for sharing yoga experiences with his quarter of a million followers.

@scottishyogaboy Super classy roadside conditions to put oj the full Wilson clan plaid. Inspired by @munrobagpiper to lay down and wrap it. Game changer! #plaid #kilt #kiltedyoga #scotland #tartan ♬ Knees Up – Breabach

The awards are set to take place on Sunday, March 3, with some of Scotland’s biggest social media stars set to walk down the red carpet.

Founder of the awards, Mary McGowne, said she was “delighted” to be bringing them back to Glasgow after first launching them in 2022.

“This 2024 shortlist represents the very best of Scotland’s social media landscape; those who are influencing with integrity,” she said.

“Across every category the talent pool is far-reaching in depth and appeal. Taken as a whole, it is an exceptionally strong cross section of the country’s most informed, respected and popular names in the social media stratosphere.

“This year’s awards ceremony promises to be a remarkable occasion when Scotland’s stars of social once again meet in person in a way that is refreshingly inclusive and wholly positive.”

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